Miranda Kerr denies diva behaviour got her dumped

Miranda Kerr has chosen to focus on her business rather than modelling.Photo / Norrie Montgomery

Miranda Kerr denies she was dropped from Victoria's Secret and David Jones because she's hard to work with.

Kerr has told Fairfax that she decided to part ways with the two companies in order to focus on endeavours away from the catwalk.

The Australian model said she was "surprised" to hear reports that it was her "difficult reputation" that led to her departure from Victoria's Secret.

"I'm sure anyone that has worked with me would agree that it's not true," Kerr told the Sydney Morning Herald.

She said it was no longer possible for her to be locked into contracts for half the year, as she was with David Jones and Victoria's Secret.

"I couldn't commit to them in full and their requirements with everything they wanted from me," Kerr said.

Making this move from catwalk supermodel to entrepreneur was a "natural evolution'' for Kerr.

"The thing is, I've been modelling since I was 13," she said.

"I'm now entering a new phase in my life. I have felt this coming since my son was born and, after I became a mother, I realised I needed to prioritise my time.

"It's really important I give 100 per cent to my clients and I have to be careful to make strategic long-term decisions with my personal and business interests. I've reached a point in my career where I'm developing my own opportunities that are really reflective of my passions."

- AAP