Animal lovers in Tauranga have rallied behind a campaign to find missing border collie, Winston, who went missing 27 days ago.
Winston's owners have not given up hope of seeing their pooch again and attribute part of their relentless positivity to the "mind-blowing" support of the community.
The beloved 4-year-old pet went missing after he jumped out of the open window at the back of owners Wendy and Alex Keir's canopied ute as they drove home from Mount Maunganui beach.
The Keirs launched an all-out campaign to find their dog, plastering hundreds of posters around the city, offering a $1,000 reward, talking on the radio, appealing to vets and setting up the Facebook page Bring Winston Home.
Owner Wendy Keir said she and her husband were doing everything possible to get Winston back and believed he would be found soon.