Middle-aged, middle-class women desperate to 'keep up with the Joneses' in their shopping habits are more likely to be in debt than any other group, research has revealed.
A study of people with more than $12,000 of debt found that married, home-owning women aged between 40 and 49 were the most likely to have money problems.
Experts said women in their 40s were prone to rack up debts on store cards and credit cards, which can have high interest rates.
They warned that unlike poorer or younger debtors, women homeowners in their 40s are often allowed to take out more and more credit cards despite their debt spiralling because they are able to maintain good credit ratings.
The average debt of women in their 40s who asked financial advisors PayPlan for help was more than $91,500, compared to the average for all ages of $70,000.