On October 15 last year, Tarana Burke went to sleep unaware her life was about to change. At 9.21 that night, actor Alyssa Milano reacted to allegations of sexual assault that had surfaced against Harvey Weinstein, tweeting: "If you've been sexually harassed or assaulted write 'me too' as a reply to this tweet." By the time the Bronx-born civil-rights activist awoke the phrase and movement she had started 11 years earlier had a hashtag - and gone viral.
Thirty thousand women (and some men) had shared their stories, with thousands more posting the words on Facebook and Instagram. "And a year on," says 45-year-old Burke, who set up activism group Me Too for victims of sexual violence in 2006, almost nothing is the same.
Given the time she's spent in Hollywood in the past 12 months - hanging out with Meryl Streep at last year's Oscars and attending the Golden Globes as Michelle Williams's guest - her friendship circle certainly looks different.
But a year of #MeToo later, the movement is in trouble. Men have been tried on social media without due process. There is public in-fighting within celebrity cliques, with two of the women who spearheaded the allegations against Weinstein - Rose McGowan and Asia Argento - embroiled in Twitter spats, and there are accusations of hypocrisy, with Argento herself recently accused of sexually assaulting a minor.
Many men feel they have collectively been branded predators - and suspicion is growing that some women attached to the movement have cynical motivations. Add to that the confirmation of Supreme Court Justice Brett Kavanaugh - amid allegations of sexual assault - and the difference in climate to that of last October is palpable.