You remember the dress debate, and more recently, that puddle in Newcastle that enthralled the world.
Today, the internet is abuzz about a cushion.
A video viewed over 30 million times was posted by US journalist Steve Noviello, showcasing a "magic" cushion in a Nebraska furniture store.
He demonstrates the endless design possibilities by brushing several patterns into the cushion's sequined covering while his friend can be heard explaining how it got it's name: "It's called the mermaid pillow because you can change it like a fish into a woman."
