"Mental Viagra" could become reality after scientists discovered that a hormone that surges during puberty can activate lust signals in the brain.
The hormone kisspeptin essentially switches on the desire to reproduce and is thought to be responsible for the sexual appetite of young people.
Now scientists at Imperial College London have found that injections of kisspeptin trigger chemicals in the brain that occur when people feel amorous.
They believe that pills containing the hormone could be used to treat sexual problems that are psychological, rather than physical.
Asked if kisspeptin could be used as "mental Viagra", Professor Waljit Dhillo, the lead author, said: "Yes, exactly like that. Most of the research and treatment methods for infertility to date have focused on the biological factors that may make it difficult for a couple to conceive naturally.