The post is captioned: “From memory lane to the memories I’m making today…”
It comes shortly after the Duchess launched her rebranded lifestyle range, now called As Ever.
Labels including the words As Ever and its new logo – a palm tree and two hummingbirds – are featured at the centre of the board, prototypes to put on jars of “raspberry spread” along with white ribbon and a fabric cover.
Both the logo and the brand name are at the centre of public disputes, with a New York clothing brand, a photography business and the mayor of a Majorcan town who requests that the Duchess rethink the picture after seeing that it is very similar to its centuries-old crest.
Other words of wisdom, of which there are four accompanied by The Tig signature, read: “Not to spoil the ending for you, but everything is going to be ok” and “Happiness looks gorgeous on you”.
A fifth, on otherwise blank white papers, advises: “Stay close to people who feel like sunshine.”
Small notes in the Duchess’s distinctive handwriting are pinned between old photographs printed from her pre-royal Instagram account of meals including a salad lunch, a breakfast of fruit on toast and an iced drink with a pair of sunglasses and a diary planner.
One image, taken from above, shows the Duchess’s feet taken while on her travels before marriage.
One of the former actress’s favourites, the picture still appears on the homepage of The Tig, which is now closed.
Another captures her arranging items on a table to photograph on her phone.
There is a green homemade star with her son Archie’s name written on it, and a photo of a children’s breakfast of a pancake face with features made from berries and bacon.
A picture of a peacock is pinned slightly over a coloured drawing of a couple, one with dark hair and the other a full head of red hair, wearing wellington boots and kissing in the countryside while they walk a dog that looks like her own beloved late beagle, Guy.
A California Route 33 badge, representing the road that runs near her Montecito home and up to San Francisco, is pinned up alongside a white napkin.
A note in pencil from a guest known only as “TA” reads: “Love you Meghan, great menu!”
And a gift certificate for Chez Panisse Restaurant and Cafe, in Berkley, California, is a nod to its founder, the chef Alice Waters, who will appear on the Duchess’s Netflix show next month.
A black-and-white photograph, the only one to appear that is new, shows the Duchess clinking glasses with a woman who resembles Chef Waters, in front of a swimming pool.
Other photographs appear in a printed collage of squares, showing flowers, a rustic blue garden gate and the Duchess in a formal black gown.
The largest writing on the mood board, clearly visible to her two million Instagram followers, is a menu or shopping list likely to be included in the new lifestyle show, comprising “Fresh farm eggs”, “Carrot two ways” and “sweet treats”.
It is the third daily post from @meghan, beginning with a video explaining why the Duchess decided to change the name of her brand from American Riviera Orchard to As Ever. The second was a still image of her pouring honey on to a croissant.
She ran The Tig for three years, stopping her posts shortly after her relationship with Prince Harry became public. Its sign-off message saying goodbye to her followers reads: “Above all, don’t ever forget your worth – as I’ve told you time and time again: you, my sweet friend, you are enough.”
Later becoming Duchess of Sussex, she spent two years in the working royal family before leaving in 2020 with the Duke to start a new life in California.
She has now relaunched her career in the lifestyle sphere, with a range of products coming in “spring 2025” and a Netflix series, With Love, Meghan, airing from March 4.
“There’s so many more products that I just love that I use in my home and now it’s time to share it with you,” the Duchess told her followers earlier this week. “I can’t wait for you to see it.”
