A video shows Nikolay receiving the tattoo at a parlour called "Made in Siberia".
Footage shows him lying calmly as a tattoo artist etches the huge Russian lettering on to his face.
The clip shows how the design dominates the space between his nose and his chin.
Ink lover Nikolay was in the tattoo parlour wondering what to do next when the idea came to him.
He said: "I thought, why should I get a small one? I have a bunch of small ones on my face, this is why I have nothing to lose.
"This line got stuck in my head and I decided to have it on my face."
Nikolay got his first tattoo when he was 18 and over the past four years has had dozens more across his body.
Explaining his love of tattoos, he said: "I got into it, people pay attention, people are curious what they mean.
"I've been walking around with tattoos for a while, there are different reactions, there are two camps of people, some like it, some don't.
"Negative people might approach you in the street and start bombarding you with questions and reasons. They are the minority."
Nikolay said he has no regrets over his tattoo because "we only live once" and "at the end of the day everybody will be dead".
He said his mother was initially against his tattoos but has now accepted his choice.
Nikolay added: "She gave birth to me, she should love me the way I am, doesn't matter if I have tattoos or not."
