McDonald's has been slammed for an International Women's Day stunt that's been dubbed ''hollow'' and ''lazy'' by social media users.
The fast-food giant flipped its golden arches at one of its restaurants in California, making the iconic ''M'' look like a ''W''.
• McDonald's flips golden arches to celebrate International Women's Day
The company said it wanted to recognise "the extraordinary contribution of women".
"From employees and franchisees, to suppliers and community partners, to our customers, we are inspired by your strength and leadership. In the US, we're proud to share that 6 out of 10 restaurant managers are women. They run the McDonald's business each and every day," a statement issued by the fast food chain read.
