McDonald's launches fashion and lifestyle line

Models show off the new collection at McWalk. Photo / McDonald's

The world's most famous beef burger - the Big Mac - has inspired a new lifestyle collection including bed linen, pajamas, a dog coat and wallpaper.

Snuggle up in your Big Mac duvet. Photo / McDonald's

The range was launched this week at a "McWalk" fashion show in Stockholm, Sweden.

It follows the success of Big Mac thermal underwear, Adweek reported, - a one-off product that McDonald's Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.

Tights prints with the Big Mac. Photo / McDonald's

You can order the range from the Big Mac Shop website.

The stunt was part of a global day of hijinks from the fast food chain called imlovinit24 which included gags from McDonald's marketing teams in 24 countries over 24 hours.

Big Mac wallpaper. Photo / McDonald's

Other highlights included a coffee-cup-shaped ball pit in Sydney, a giant Big Mac jigsaw puzzle in Madrid, a McOrchestra in Vienna and a McBike Thru in Copenhagen.

- nzherald.co.nz