Models show off the new collection at McWalk. Photo / McDonald's
The world's most famous beef burger - the Big Mac - has inspired a new lifestyle collection including bed linen, pajamas, a dog coat and wallpaper.
The range was launched this week at a "McWalk" fashion show in Stockholm, Sweden.
It follows the success of Big Mac thermal underwear, Adweek reported, - a one-off product that McDonald's Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.
You can order the range from the Big Mac Shop website.
The stunt was part of a global day of hijinks from the fast food chain called imlovinit24 which included gags from McDonald's marketing teams in 24 countries over 24 hours.
Other highlights included a coffee-cup-shaped ball pit in Sydney, a giant Big Mac jigsaw puzzle in Madrid, a McOrchestra in Vienna and a McBike Thru in Copenhagen.
- nzherald.co.nz
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