We are designed to seek food - our drive to do so is essential to our survival and we have a complex system to control this.
Recent research shows that following weight loss, levels of circulating hormones which affect our appetite tend to promote over-eating and weight regain.
Indeed, the Minnesota experiment published in 1950 showed that we tend to overeat after a period of energy restriction until fat mass has returned to or exceeded initial levels. And although we might consider fat a simple energy reserve, during periods of food shortage, muscle protein is just as readily converted to energy which protects fat stores.
Blame the hunter-gatherers