But take heart, showing you care is simpler than you think. In my experience, the small things - the phone calls, heartfelt cards and home visits - were every bit as meaningful as the grander gestures.
Here are the top eight things that helped me through treatment for bowel cancer:
• All the cards, phone calls and emails I received when people learned of my diagnosis were what meant the most. Always show you care. In the social media age, go that extra step and make it more personal.
• My brother loaded my laptop with movies for me to watch in hospital.
• My parents and parents-in-law put their lives on hold for six months to take "week on, week off" turns to look after my 6-month-old son at our house, so I could always be with him.
• My husband put his life to one side for a year to make it all about me. When he went to Melbourne for work he took me with him. He also took me to comedy shows so I could have a good laugh.
• My best friend, Elizabeth, was amazing and showed she cared in so many ways. I had chemo in winter, and a common side effect of my form of chemo was extreme sensitivity to cold. Elizabeth would turn on her spa pool 24 hours before every three-weekly infusion, and afterwards I would go to her house and soak away the chill that had seeped into my bones. She took me away for a girls' weekend at a friend's bach, where we ate chocolate and watched movies and I slept a lot. Nausea was a constant companion throughout chemo, and Elizabeth didn't blink when I had to run and vomit into a rubbish bin. We still laugh about that embarrassing moment.
• A friend who was living overseas at the time and regretted not being home to support me sent a gift at the end of every one of the eight rounds of chemo. There were gourmet lamingtons, a massage voucher, food hampers and, at the end, tickets to We Will Rock You.
• Care packages galore. One friend sent me crazy, multi-coloured socks and a very funny book.
• People visited me when I was too sick to get out of the house, and that meant so much. Hearing other people's news helped me forget about cancer for a while.
CottonSoft is selling specially marked packs of toilet tissue. $1 from each sale will go to Bowel Cancer NZ. June is Bowel Cancer Awareness Month. More info at beatbowelcancer.org.nz