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Martha Stewart welcomes you to 'Generation Ageless'

By Linda Dyett
New York Times·
11 mins to read

The octogenarian is the new face of skincare on TikTok.

Gen Z has a juggernaut of a new beauty influencer: Martha Stewart, age 80. In February, the world's most celebrated domesticity virtuoso went viral with five startlingly sassy, coquettish, goofy, rambunctious video ads she made with Cle de Peau, a Japanese skincare and makeup company, for that online stronghold of 13- to 25-year olds, TikTok. In the first seven weeks after the videos were posted on TikTok and Instagram, they

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