KEY POINTS:
Mariah Carey's new perfume smells like marshmallows.
The singer's new fragrance M by Mariah Carey is a blend of marshmallows and Tahitian Tiare flowers.
Perfume makers Carlos Benaim and Loc Dong gushed: "The inspiration for this fragrance was Mariah's magical presence and artistry. By combining two very contrasted notes, an exotic Tahitian Tiare flower with a deliciously warm marshmallow, we wanted to express Mariah's utmost femininity and undeniable sensuality in one strong statement.
"This harmonious balance of Mariah's favourite scents and memories is at the heart of this creation."
Mariah added: "The inspirations were multiple places I've been, moments in my life and childhood memories.
"It combines my favourite scents and means so much to me."
Mariah is seen frolicking in water under a colourful sunset in the advert for her fragrance.
The scent's bottle will feature the singer's signature symbol - a butterfly-shaped stopper.
M by Mariah Carey is part of the Elizabeth Arden range and will come in three sizes and will be available from September.
Mariah is set to battle pop rival Britney Spears whose new fragrance Believe, also from Elizabeth Arden, is set to hit shops soon.
- BANG! SHOWBIZ