It was the internet sensation that sparked heated debates across the world: a dress that got people everywhere asking is it blue and black or white and gold?
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But now one man has gone one step further and nailed his -blue and black - colours to the mast by getting a tattoo of the dress at a parlour in Austin, Texas.
Daniel Howland, 24, spent just 20 minutes getting the infamous dress inked on his leg in perpetuity.