What is it that makes rockstars so attractive to the opposite sex? Turns out Charles Darwin had it pegged years ago - and it has a lot to do with peacocks.
Darwin suggested natural selection can occur by individuals out-producing others in a population, through enhanced ability to secure a mate. He used the ornate peacock plumage and bird songs to exemplify this concept.
The existence of the tail reflects the fact that it plays a major role in attracting the peahen, allowing greater numbers of offspring that inherit the genes for a long colourful tail from their father.
Sexual selection in humans, as in peacocks, is predominantly at the discretion of females. The prevailing explanation behind this is the Bateman Principle - male reproductive success increases with the number of mates, whereas female reproductive success does not.
Thus males compete with each other for female mates and females mate only with the males they prefer. This mechanism of sexual selection is termed intersexual selection.