Makeover millionaires

Trinny Woodall, right, with Susannah Constantine. Photo / Janna Dixon

Fashion tag team Trinny Woodall and Susannah Constantine have made a fortune advising women on what to wear.

Jointly they are worth an estimated $23 million, though they have had their share of flops. Investors were burned when their online start-up Ready2shop.com failed and their book Ready 2 Dress was a financial disaster.

But subsequent books have been best-sellers and their reality show Trinny & Susannah Undress the Nation pulled in millions of viewers in Britain.

They know how to generate ratings. In one episode they turned the Long Man of Wilmington - an historic chalk figure on a Sussex hillside - into a shapely woman by getting 100 white-dressed women to lie on the shape.

Pagans were upset when the 70m-high creation from the Middle Ages became a busty woman with pigtails, curvy hips and shapely legs.

Susannah, 44, is married to finance director Sten Bertelsen, and has three children. Trinny, 45, was married to businessman Johnny Elichaoff. She had her daughter Lyla, now 6, after a series of miscarriages and IVF.

Having styled much of the Commonwealth, the pair have their sights on the lucrative American market with the US reality channel, TLC.

Their success is such that they are established popular culture identities, though they threatened legal action against the magazine Viz when it ran a cartoon strip portraying them as snobbish bullies who picked on children in prescription glasses and hand-me-down clothes.

TV chef Gordon Ramsay did raise a laugh, however, when he named pigs he was raising in his show The F Word Trinny and Susannah.