Martha Kalifatidis was dropped by a big brand after her use of a racial slur. Photo / Getty
Martha Kalifatidis was dropped by a big brand after her use of a racial slur. Photo / Getty
Former Married at First Sight Australia star and influencer Martha Kalifatidis has responded after a major brand dropped her for mouthing the N-word while singing a rap song.
In a video shared to Instagram, the 33-year-old was spotted mouthing the racial slur while Nicki Minaj's hit song Only played in the background.
One follower was so appalled they messaged GHD, a major hair product brand Kalifatidis is partnered with, directly on Instagram.
"Are you comfortable with a paid [promoter] who (allegedly) says racial slurs and posts it willingly being associated with your brand?" they questioned.
The brand said they "would never condone any offensive or hurtful language".
In a later message, the brand told the user that they "will not be partnering with Martha Kalifatidis in any capacity moving forward".
The influencer was allegedly spotted mouthing the N-word twice in a since-deleted Instagram video.
Kalifatidis responded to the furore on Thursday evening, saying she was "deeply sorry".
"Towards the end of last week I posted something offensive on my IG stories. I was singing along to a song which included a racial slur. I immediately noticed my mistake and I removed the content," she said.
"I had no intent to hurt anyone - but that doesn't excuse my actions and I completely accept that it's wrong. We shall all acknowledge the seriousness of the word.
"I am nothing but deeply sorry. I had no intent to cause anyone harm.
"Again, I'm sorry to any person I've offended. I am learning and listening and am treating this experience as a learning curve."
Kalifatidis added that she "loves and appreciates every colour".
Kalifatidis is one of Instagram's most bankable beauty and fashion influencers, signing a five-figure deal with mega retailer Pretty Little Thing in November.
Announcing the role, Kalifatidis credited her fiance Michael for landing the deal and cheekily warned him to prepare for a gruelling six months of work ahead.
"Can we hear it for @mbrunelli who will be taking photos of my 'fits for the next 6 months," she wrote on an Instagram Stories post.
"I'm pretty shameless if you can't tell and poor bruiser dies inside. We love a supportive man."
The MAFS star is known for embracing some of the raciest fashion trends out there and in January posted a selfie of her in a skimpy triangle bikini from Sommer Swim on Instagram.
Kalifatidis wore the bikini top upside-down, exposing her underboob in a style loved by US celebs like Kourtney Kardashian and Kylie Jenner.
