Lucille Ball still beloved

Lucille Ball in the "Lucy the Coin Collector".

Lucille Ball is America's most beloved dead star.

The company that developed the "Q score", which broadcasters and advertisers use to measure a personality's popularity, has done a survey of dead performers.

The redheaded sitcom star of the 1950s and 60s, who died in 1989, has topped past "Dead Q" lists. Bob Hope, John Wayne and Jimmy Stewart are next in popularity.

Of 169 personalities tested, diet guru Robert Atkins and Tupac Shakur rate among the lowest.