A Hindu activist is calling on luxury goods maker Louis Vuitton to pull a yoga mat made partly from cowhide, calling it "hugely insensitive".
Rajan Zed, president of the Universal Society of Hinduism, said on Tuesday that the mat was "highly inappropriate" to practicing Hindus, who regard cows as sacred symbols of life.
"The scenario of yoga — a profound, sacred and ancient discipline introduced and nourished by Hinduism — being performed on a mat made from a killed cow is painful."
Paris-based Louis Vuitton did not immediately respond Tuesday to messages from AP seeking comment.