An overweight insurance salesman is unrecognisable after shedding nearly 7 stone (44.5kg) and growing a trendy beard which has helped catapult him to modelling fame.
Gwilym Pugh, 33, from London, has gained fans across the globe thanks to his distinctive ginger facial hair and has even been snapped up by David Beckham as the face of his whisky and grooming ventures.
The Cardiff-born GQ model, who previously operated a life insurance company from his spare bedroom, piled on weight while working from home and was prevented from training due to a knee injury, reports Daily Mail.
But he has since dropped from 20 stone to 13 stone 7 lbs to become a successful model who has graced the pages of GQ magazine, working with brands across the world including Belstaff, Diesel and Bud Light.
Speaking about his overweight years, Gwilym, who set up his own business in 2006 at the age of 21, said: "At that time I was pretty overweight, working 12 hours a day, plagued with injuries which meant I couldn't train at all."