Transgender model Munroe Bergdorf made history earlier this week when it was announced that she would be the face of a L'Oréal UK campaign.
But after attention was called to her Facebook post on racism following the events in Charlottesville, the cosmetics giant decided to let her go, said news.com.au.
The beauty brand said on Twitter that the comments made by Munroe Bergdorf were "at odds" with its values and had decided to end the campaign with her.
The Daily Mail published Bergdorf's Facebook post in which the model said white people must "admit their race is the most violent and oppressive force of nature on Earth."