A bustling winter tourist town is leaping full bodied into waste reduction in a way neighbouring districts can only envy.
In Hawke's Bay, the Napier and Hastings councils are poised to roll out bins to households, in a bid to divert recyclables away from their shared landfill.
But on the other side of the Ruahine Ranges, the Ruapehu District Council has issued a zero-waste challenge.
The challenge has been embraced by entrepreneur Andrew Stubbing, who has a café in Ohakune, gateway to the Turoa skifield.