As a millennial who likes to think she's generally up with the play, I've seriously dropped the ball with Tinder. While the rest of my cohort are swiping right or left with gay, straight, bisexual, queer or post-labels abandon, I've spent the past four years pretending that the dating app doesn't exist, hoping that it would eventually go away so I wouldn't have to download it.
The question of whether to Tinder, or not to Tinder (as Hamlet would put it, were he contemplating online dating instead of death) is a dilemma one would more generally attribute to other generations. Millennials are supposedly so socially inept that the idea of falling in love through the grand romantic gesture of swiping right should be right up our alley. Who needs to go out and meet people? There's an app for that!
But the thought of it gives me the heebie-jeebies. I am consistently baffled (and viscerally repelled) by the unsolicited dick pics (if you haven't heard the term, it is regrettably self-explanatory) I receive on Instagram - God knows what would happen if I were on an app designed purely for the purpose of dating.
What has bothered me the most during my four-year holdout against the digital matchmaking juggernaut is the idea that the first thrill of attraction could be reduced to an analytical glance at a picture on a small smartphone screen. From an outsider's perspective, it seemed alarmingly clinical. In a world saturated with advertising and "snackable" media, however, perhaps it is the logical outcome. We're so used to pop-ups, sound bites, click bait and the like, that maybe it makes sense to vet our romantic partners based on their online branding.
Because, as Instagram celebrities have proven, our online profiles are essentially brands, and I'm still not convinced that falling in love, or even in lust, with a brand is a particularly healthy endeavour. Who is the person behind the perfectly angled, flatteringly lit selfie? Are they funny and kind? Or are they a Donald Trump supporter? Are they the kind of person you could have a thrilling dinner date with, or do they vote Act?