Breakfast
There's a bounty of Korean barbecue spots in Hongdae, and they open early if you feel like a meaty start to the day. Though you'll struggle to find anything similar to our brunch styles back home, there are plenty of coffee joints offering more familiar breakfast fare, with baked treats and sandwiches available at reasonable prices. If you're craving something basic but beautiful, the famous Isaac Toast serves up a simple menu of toast, bagels, muffins, coffee and juice. Their toasted sandwiches are cheap as chips and absolutely delicious.
Coffee
Seoul is littered with Starbucks, so I was relieved to discover a number of delicious independent coffee roasters in Hongdae. Order the "strong latte" at Red Plant Coffee Roasters for a smooth, creamy coffee that resembles a flat white, and make sure you specify you want it hot – iced coffee is very popular in Seoul. Just a short walk down the same street will take you to Beliefcoffee roasters, where the baristas are familiar with flat whites. You can accompany your coffee with a croissant or toasted sandwich, or there are sweet treats available in the form of macarons, which come in a range of mysterious flavours – I tried a green one which I think was matcha. There's heaps of room to sit down and read a book here, or connect to the Wi-Fi and get some work done.