Chocolate liqueur is the latest fancy product out of the famed Lewis Road Creamery lab, but it's getting attention for all the wrong reasons.
The brand's "adults only" take on chocolate milk is proving tough to crack in to, causing a few casualties, as revealed by former TVNZ presenter turned radio host Alison Mau on Twitter.
Along with a picture of her bloodshed from attempting to open the bottle's lid, Mau tweeted: "*gore alert. Just stabbed myself trying to get into the overly complicated packaging of this little bugger."
Her tweet was reacted to by food writer Lauraine Jacobs who shared a snap of her own injury sustained in a bottle cap battle with the liqueur.