It was an innocent photo of baby Leonardo DiCaprio pictured with his smiling parents.
But it seems the internet has gone crazy over the image for reasons other than being moved by the cute shot.
Taken in 1976 and recently posted to Facebook, the image shows a baby DiCaprio hoisted up by his father George while his mother Irmelin holds his hand over her head.
Shared on History in Pictures Facebook page to commemorate the star's Oscar win, it seems the internet is not so concerned with Dicaprio's achievement as it is with his mother.
Or, specifically, his mother's armpit hair.