Iconic construction toy company LEGO has made a bold assertion linking the use of its novelty blocks with positive mental health outcomes for Australians.
The Denmark-based brand has spruiked its product as being just as, if not more, beneficial for adults than for children in a statement issued ahead of R U OK? Day.
According to LEGO Group's 2022 Well Report that surveyed 32,781 parents and adults, 78 per cent of adults claimed LEGO play helped with their own wellbeing, while 76 per cent said it was fundamental to their happiness.
Almost 90 per cent of respondents said playing with LEGO strengthened their relationship with their children or partner, according to the report.
In addition, 88 per cent of adults thought playing with the construction blocks supported their confidence, 79 per cent said it helped develop their emotional intelligence, and 74 per cent claimed it supported their listening skills.