Lawson's new television show a flop

Nigella Lawson's show has been roundly panned by critics.

A new daytime television show hosted by Nigella Lawson has lost 40 per cent of its audience in just one week.

Nigella had 800,000 viewers for its debut last Monday and one million viewers the following day.

But by this Monday the audience had slumped to just 600,000 and has stayed there ever since.

With its mix of chat and cooking, Nigella's show has been roundly panned by critics. Guests have included British radio host Terry Wogan, and actors Greta Scacchi, Stephen Fry and Brooke Shields.