Germ-ridden New Zealanders who fail to perform the basic hygiene practice of washing hands after coughing, sneezing or blowing noses are getting sick more often and staying that way for longer, according to a recent survey.
The poll shows more than half of the population are failing in basic cleanliness - with men worse than women.
Every year once in five New Zealanders come down with influenza, and 400 people die from problems related to the virus.
The survey, by Dettol, found that teaching children to wash their hands is still the most popular way for parents to help stop their youngsters from picking up cold and flu bugs at school.
However Dettol brand manager Narissa Harvey said some parents need to take heed of their own advice.