It's been a busy 24 hours for meme makers.
Kylie Jenner has inspired a tidal wave of fresh content after video emerged of her earnestly singing to toddler Stormi.
The 22-year-old billionaire posted a tour of her sleek Kylie Cosmetics office on YouTube, but in a rather unexpected turn, it ended with her wandering into her daughter Stormi's room, flicking the light on and busting out a snippet of what many have jokingly dubbed her debut single; "Rise and Shine".
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Stormi, sitting quietly in her cot, appeared to already be awake when she was serenaded by her mother.