It's no secret that Kylie Jenner's kingdom is rapidly expanding following the success of her lip-kit launch last year.
While the brand has seen some set backs, including complaints about customer service and the poor quality of applicator brushes, it's the announcement of a new shade, "Love-Bite" that has most recently generated a stir online.
After releasing the shade, Twitter user Ashley Elizabeth decided to compare the colour to an actual hickey - and the colour is a spot on match.
The post has racked up over 8,000 shares and 20,000 favourites.
