Kourtney Kardashian has finally unveiled Poosh, her new beauty and wellness brand - and it's basically a Kardashian version of Goop.
The Keeping Up With the Kardashians star, 39, is dipping her toes into very Gwyneth Paltrow-style waters with the launch of poosh.com. Like Goop, Kourtney's site is offering health, wellness, life, style, home and entertaining advice — and not all at an accessible price-tag.
Kardashian recommends products including a $US300 ($NZD442) facial serum, offers recipes for "matcha pancakes", avocado shakes (which she has daily), and her mother Kris Jenner's "famous brownies", along with spruiking the benefits of $US200 ($NZD295) "organic" bed sheets.
READ MORE: Gwyneth Paltrow: 'I don't know why I started Goop'
![Kourtney Kardashian is offering Gywneth Paltrow-style life and style advice on Poosh, which is named after her daughter Penelope (nicknamed 'Poosh'). Photo / poosh.com](https://www.nzherald.co.nz/resizer/v2/JX7BQDDLARET3KFUNOUCM6X4WQ.jpg?auth=4f96de2e1ce5e7b31150224c77abe51b2d1a36ea895e4070fa3762b399fe9c1f&width=16&height=9&quality=70&smart=true)