Kourtney Kardashian unveils Poosh: A site to rival Gwyneth's Goop

By Nadia Salemme

news.com.au·

3 Apr, 2019 07:09 PM2 mins to read

Kourtney Kardashian has launched a lifestyle brand called Poosh. Photo / poosh.com

Kourtney Kardashian has finally unveiled Poosh, her new beauty and wellness brand - and it's basically a Kardashian version of Goop.

The Keeping Up With the Kardashians star, 39, is dipping her toes into very Gwyneth Paltrow-style waters with the launch of poosh.com. Like Goop, Kourtney's site is offering health, wellness, life, style, home and entertaining advice — and not all at an accessible price-tag.

Kardashian recommends products including a $US300 ($NZD442) facial serum, offers recipes for "matcha pancakes", avocado shakes (which she has daily), and her mother Kris Jenner's "famous brownies", along with spruiking the benefits of $US200 ($NZD295) "organic" bed sheets.

Kourtney Kardashian is offering Gywneth Paltrow-style life and style advice on Poosh, which is named after her daughter Penelope (nicknamed 'Poosh'). Photo / poosh.com

For Poosh's launch, Kourtney interviewed her "momager" Jenner "on what it takes to be a boss", where she offers career advice including if you're being told no "you're talking to the wrong person".

Other Poosh features include a workout plan for an "instant butt lift", "foods to eat to flatten your belly" and "how to look good naked", where she recommends a $US125 ($NZD184) La Mer body scrub and a $US70 ($A103) water jug.

Speaking to US Vogue, Kourtney said Poosh was "curating a lifestyle that's very much the lifestyle that I lead".