A Kmart shopper has left online users in hysterics after she came across a "cheeky" find at her local store.
The woman bought a pair of "No show" socks, and posted a photo of the new set to a popular Kmart Facebook group.
But it was the item's particularly hilarious design that attracted all the attention.
"Just a little giggle … bought some camel toe socks from Kmart today," she captioned the image, with a photo of an actual camel positioned on the toe area of the navy sock.