The product was removed from Kmart's online catalogue, after saying the storyline of a children's DVD included references to sex and drugs. Photo / Supplied
The person at Kmart had one job and they really managed to make a hash of it.
Somehow a description on the Kmart website for a child's item had some very R18 content.
The description for the Shopkins World Vacation DVD had parents in outrage, as the product details said, "Shopkins travels to an assortment of international places and they discover a lot of sex and drugs on their way."
The blunder was met with fierce criticism on Facebook.
"Ummmmm Kmart - you need to review your description for kids DVDs his (sic) is disgusting," one woman wrote.
"Shocked and appalled. Shame on you kmart. I really hope that's not what this movie shows, it's still rated G!" another posted.
Shopkins World Vacation is a children's DVD where characters go on a wild chase around the world to find their friend innocently caught in the middle of a diamond heist.
In a statement, Kmart Australia has apologised for "the incorrect Shopkins World Vacation DVD product description".
"Once we were made aware of the description error, immediate action was taken place to ensure the product was removed online."
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