From Homebrand nappies to the Pam's version of Milo, Kiwi savvy-shoppers are sharing the secrets to stretch their dollars in the supermarket.
Members of the "Cheaper Living (NZ only)" Facebook group have been talking about which brands give the best bang for their buck, and some house brands get a lot of praise for being better than the original product.
One of the group members said she decided to swap Bisto gravy mix for the Homebrand gravy mix once, as she found it had no artificial ingredients and was a lot cheaper. As a bonus, she found it to be a lot tastier too.
A number of Facebook users say they'll take Homebrand or Pams tomato sauce over Wattie's tomato sauce any day.
"Homebrand baking chocolate bar is as good as the Cadbury ones but much cheaper," a member commented.