The survey, which quizzed almost 1500 adults who had bought and eaten any type of food dip over the last three months, also revealed some regional variations.
People in Northland were the least healthy snackers, with 51 per cent of survey respondents from the region likely to go for the carrot sticks over chips.
Dippers from Taranaki were the most healthy, with 75 per cent saying they would pair their favourite dip with veggies.
When it came to age categories, baby boomers were found to be the least healthy snackers.
According to the survey, 54 per cent of baby boomers paired dip with veggies, compared to 58 per cent of Gen Y and 62 per cent of Gen X respondents.
-nzherald.co.nz