Instagram queen Kylie Jenner has posted a shot wearing a cropped t-shirt by New Zealand owned label Dead Studios.
Kiwi Sam Moore is the brand's owner and creative director, now based in Sydney.
Garnering 1.3 million likes and captioned "8am in my closet", the black and white image shows Jenner posing in the label's Cropped Box Logo t-shirt, currently retailing for (AU) $69.95 on Dead Studios' website.
Dead Studios is described as a lifestyle brand for youth: "Notorious for their clean street luxe feel, Dead Studios aims to transform standard ideas of unisex apparel, into a nonconformist reign with rebellious strength."
