From paleo to the high-fat keto, Kiwis are inundated with promises of better health and well-being through extreme clean diets, or the latest 'superfoods' and supplements.
With so much conflicting information it's no wonder that nearly half of all New Zealanders feel more confused than ever when it comes to what foods are truly 'healthy'.
According to Edelman Intelligence, while 59 per cent of New Zealanders have been on a regime that eliminates an entire food group, 80 per cent admit to not being diagnosed with a need to do so.
Furthermore, 64 per cent of New Zealanders who have been on a gluten free diet, admit they were not diagnosed with an intolerance.
With this in mind, it's no wonder Kiwis' fibre intakes are falling short of recommended daily intake by around 7g per day on average according to Nutrition Research.