Kiwi Victoria's Secret model Georgia Fowler: 'I take 40 shots to get one selfie'

Fowler reveals how to get the perfect pic, and why she doesn't overshare on social media. Photo / Instagram

She has a million Instagram followers and has perfected the candid-looking, pouty selfie.

But Victoria's Secret model Georgia Fowler admits she doesn't like oversharing on social media and still keeps a "little bit" to herself.

"We're only showing a certain side of our lives (on Instagram)," Fowler said.

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💡For yesterday’s raceday look I wanted my make up to be fresh and light 💡 I think it’s always best to enhance features with make up rather than using it to cover up or mask you (especially during the daytime). For me this meant, ample moisture using a serum & moisturizer, then a really light foundation where needed, I used @Chanel.beauty les beiges, @beccacosmetics illuminator on the tops of my cheekbones, Cupid’s bow, and under eyebrows, for a pop. And @tomfordbeauty cream contour. (I find these creamy products blend into the skin for a more natural look than a powder and can be pushed into the skin further with a beauty blender.) Around the eyes I used a taupe brown for a bit of shade blended into my crease which can open your eyes up rather than closing them in with shadow in the lower lid only. Brows were filled in with a liquid brow colour in ash blonde (I find the browns are too severe even though I have brown brows 🤔) and used fine tipped brush to create hair like strokes. Individual lashes were added concentrating around the corner of upper lash line, for feline eyes, purrr. Followed up with a lick of @maybelline greatlash. On lips I used @drbarbarasturm balm & a mix of @makeupforeverofficial liner in endless cacao, and @ctilburymakeup pillow talk followed by a kiss of @marcjacobsbeauty hydrating lip gloss stick. By the biggest light @chantellebaker & a slick do from @marieuva and bling from my new jewelry obsession @mineraleir 💎 one day soon (when I’m not running late) I’ll video for you all.. xxx

A post shared by GEORGIA FOWLER (@georgiafowler) on Oct 19, 2019 at 5:33pm PDT

"I'm not posting the most unflattering photos of myself. And sometimes, I might've taken 40 shots to get that one (selfie). It's all in the lighting.

"It's a side that we're choosing to show," the New Zealand-born model added.

However, even Fowler, 27, has fallen into the trap of comparing herself to others, particularly online. "It's really hard these days, when you're watching what other people are doing," she said.

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1 million ☝🏼☝🏼☝🏼 (I had to wait a day to scratch my head and make sure you didn’t all play a trick on me!) 🤪I’m so grateful for you all for coming along on this ride. At times when I’m travelling non stop this gig can be lonely, and having you all there commenting and liking along the way makes me feel just that bit more connected. So thank you for your support and I’ll do my very best to keep sharing all my weird and wonderful experiences with you. What do you all want to see more of?! 💙✈️💚🧜🏽‍♀️🧡🌪

A post shared by GEORGIA FOWLER (@georgiafowler) on Oct 15, 2019 at 2:55pm PDT

"I have dealt with that too."

Her rules for keeping it real on social media?

"There is a novelty in keeping a little bit to yourself and not oversharing," Fowler said, wearing a pair of caramel-coloured trousers with a speckled green knit, her sunglasses hanging off her V-neckline.

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I asked mum what I should caption this. She said she could only think of rude ones. 🙄

A post shared by GEORGIA FOWLER (@georgiafowler) on Sep 24, 2019 at 10:06am PDT

"I don't really want to show a thousand photos of me. It is still an image."

As for the scrutiny that having a million followers brings, Fowler is characteristically low-key.

"Some days you can handle it quite well and other times, you're not expecting to be followed or papped," she said.

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Royal Ascot Race Day 🏇🏼🏇🏼🏇🏼 @Longines #Eleganceisanattitude

A post shared by GEORGIA FOWLER (@georgiafowler) on Jun 18, 2019 at 4:25am PDT

"Those closest to you know you, and those are the only opinions that really matter."

She became a "household name" after strutting for the Victoria's Secret Fashion Show for the past three years, having famously being rejected five times before that (this year's VS show has reportedly been put on hold for 2019, amid controversy surrounding the US lingerie giant).

Fowler described walking for VS as "the pinnacle of any model's career".

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Leave me📍

A post shared by GEORGIA FOWLER (@georgiafowler) on Mar 17, 2019 at 7:42am PDT

"It turns you from being a fashion model into a household name, which I think has definitely helped me reach a bigger following," Fowler said.

"I'm so grateful, I've had the best time doing it."

In the lead-up to the spring party season, Fowler said she was putting away her usual boyish-wardrobe in favour of dresses.

"In spring, I tend to wear a lot more colour than over the winter months. I put the black away and I love a little dress," Fowler said, of her caramel-coloured Caulfield Cup outfit.

"For the rest of the year I'm quite boyish: I love baggy jeans and baggy shirts.

"In summer, I'll embrace being girly and wearing floaty, frilly dresses. I love being back in Australia, being in a bikini on the beach."