Chinese tourists are being encouraged to add a natural sex booster supplement to their souvenir shopping list on their visit to New Zealand.
The visitors are being targeted by Herbal Ignite in a marketing campaign directed at the Chinese market.
The campaign, to start next week, aims to sell the product through Chinese language brochures and advertisements in Chinese editions of visitor directory and guides.
Mandarin advertisements will also run in local Chinese newspapers and radio stations.
"New Zealand's reputation of having quality health products combined with the Chinese longstanding believe in herbal medicine will make Herbal Ignite a hit, we believe," said managing director Sam Kamani.