Nutritionist Ben Warren claims Kiwi women can simply make PMS "go away" by making simple lifestyle changes.
The nutritionist told Fairfax he believes PMS is a "disease state" that women have simply become accustomed to living with.
The BePure founder is said to have been helping women get rid of PMS symptom's by simply making lifestyle changes.
According to Research Professor Ellen W. Freeman, PhD from the University of Pennsylvania: "PMS affects up to 75 percent of women in their childbearing years."
Warren said that these women are suffering unnecessarily: "Menses is just a normal part of body function, but PMS is not normal - it's a disease state. We have these symptoms that we've just got used to."