Aaron Jackson is one of an estimated 42 per cent of Kiwi men who "trims the hedges" and is happy to admit it.
"I do what's called a manscape - trim the hedges and keep the section nice and groomed," the builder and sometime-actor says.
"I just do it myself but I know other guys who get waxed."
Jackson and his well-kept friends are not alone. They might not talk about it, but Kiwi men are increasingly turning to beauty products and treatments to keep themselves looking great.
A survey of New Zealand men found more than a third of the 500 men surveyed used moisturiser daily, but half did not tell their mates.
