Kiwi 'love coach' marries hundreds to themselves

A former escort turned "love coach" who had previously married herself has married 275 people to themselves in a mass ceremony in the US.

Emmajane Love, originally from Christchurch but living on the Gold Coast, had previously married herself on a beach ceremony in Australia in February.

The mass "solygamy" ceremony took place in a mansion in Phoenix, Arizona, on Sunday and gathered people from all over the world who were there to marry themselves.

Love, 33, is a former $5000-a-week escort who says she decided to inspire others to follow her footsteps and "become their own soulmate".

Each person who married themself on Sunday paid more than $2000 to attend the ceremony.

People recited vows to themselves and some even gave themselves wedding rings. Photo / Caters

"It's an honour to help so many on their healing journey," the Kiwi love coach said.

"There was lots of tears and laughter when I said: 'I now pronounce you married to yourself.' Everyone jumped and down and threw rose petals in the air.

"I was very nervous before - it's like any other wedding, you want it all to go right. But the meaning of marriage is evolving and that's what this is about."

The majority of attendees were women between the ages of 20 and 50.

Among the more than 200 people there was also a gay married couple who had committed to themselves "to deepen their own relationship".

Each person had to recite vows of self-love and some even bought wedding rings for themselves.

The love coach said she married herself earlier this year to heal from a string of bad relationships and most people come to her for the same reason.