These days we are constantly surrounded by screens - our TVs, our computers, our iPads and smartphones.
And for parents raising young children, it can be tricky to navigate how much screen time they should get.
One Kiwi couple, Akanksha and Laxmikant, realised their 3-year-old son Advay was starting to become "addicted" to screens, and would easily spend hours on end on an iPad.
"Advay, as a child, doesn't understand the concept of time," mother Akanksha explained.
"Whatever activity he's involved in, he just keeps doing it.