Some of our top chefs and food writers - Al Brown, Graham Brown, Peter Gordon, Annabel Langbein, Robert Oliver and Charles Royal - will appear at the Frankfurt Book Fair as part of its associated Culinary Festival. Under the banner New Zealand Is Cooking, they will deliver showcases and demonstrations in the NZ Pavilion.
Peter Gordon, Al Brown, Graham Brown and Charles Royal are also each taking over a Frankfurt restaurant for a night to cook a menu made with fresh New Zealand produce, while wine writer Michael Cooper will host a three-course menu of Frankfurt cuisine matched by New Zealand wines.
While there has been some criticism that New Zealand is incorporating food events in its FBF programme, Ministry of Heritage and Culture chief Lewis Holden is unapologetic.
"Some have sniffily said it's all a bit low-rent at a high-end book fair but we have approached this very much as NZ Inc," he says.
"We are there to fuel that hunger Germans have for New Zealand ... it's an investment in the future relationship as well so we make no apologies for showcasing all aspects of New Zealand."