When she released a promotional image for her new beauty range on Instagram, reality star Kim Kardashian didn't expect to be embroiled in a nasty "blackface" controversy.
A week after copping online backlash, she has addressed the racial drama in an interview with The New York Times - and offered a fairly simple excuse.
"I would obviously never want to offend anyone," the Keeping Up With The Kardashians star told the newspaper.
A teaser from the photo shoot by Ben Hasset, with make-up artistry by Mario
Dedivanovic, was uploaded to social media last week.
It showed the busy mum of two in a cream bra top and looking much darker than she really is.