We're not sure why, but for some reason mummy-shaming seems to be on the rise — and this week, it's Kim Kardashian West on the receiving end.
The issue?
Fans have expressed outrage over photos of the 37-year-old spending quality time with her five-year-old daughter, North West, in New York City.
Sounds pretty harmless, right?
But in the photos little North can be seen sporting long, sleek and straight hair - instead of her naturally curly hair.