Kim Kardashian explains dramatic new do

Kim Kardashian's style choices have continued to draw attention at Paris Fashion Week. Photo / Getty

Kim Kardashian's slick, new platinum blonde bob had everyone talking when she stepped out at Paris Fashion Week.

But seemingly not content with the drastically different look Kim made a swift return to the salon days later, spending three hours in the salon, dying her hair an even lighter shade of white.

The 34-year-old reality TV star told PEOPLE the new look was inspired by legendary pop star, Madonna.

"I've always had this image of Madonna with platinum hair in my references folder on my computer and I've been waiting a long time to try the look," she told PEOPLE.

Before and after: Kim Kardashian's platinum debut and days later it was lightened even further. Photos / Getty Images

"I thought what better time than right now for Paris Fashion Week."

Kim K was predictably mobbed by fans after she was spotted leaving a high-end Parisian salon L'Atelier, where her flaxon locks were given a further treatment on Saturday afternoon.

With a hand pressed to her temple, Kim kept her head bowed as she made her way towards a waiting car - but in doing so revealed an ash white scalp, the result of her extensive new colouring.

Since touching down in the French capital for Paris Fashion Week, Kim has done an efficient job of attracting all of the attention each time she steps out in a fresh ensemble.

Kim revealed an ash white scalp after spending more than three hours at L'Atelier Blanc salon. Photo / Getty

Things were no different that Saturday morning, when she emerged on the streets of the chic city in a cumbersome peach fur jacket, teamed with Atsuko Kudo pewter latex leggings.

- nzherald.co.nz, Daily Mail