Images in the media of chubby cats and well-rounded dogs may be skewing pet-owners' ideas of what a healthy animal should look like - and this can cause ongoing problems for their health.
Sam Boston, pet advisor and technical specialist for Bombay Petfoods, manufacturers of the Jimbo's brand, says vets see obesity as a growing problem for pets, just as it is in the human population.
"It's definitely one of the most common diseases vets see today. Unfortunately, many owners don't see it as a disease - they can see their pet's body condition but don't realise it has serious consequences," says Boston. "We have this trend of big, cute, fluffy animals so when we see a pet which is a healthy weight, with a healthy, normal body, people tend to think its owners don't feed it enough."
While those "well-fed" animals might be cute, what owners don't see is the effect extra weight is having on their pet's heart, respiratory system, internal organs and joints.
"Obesity is a contributor to diabetes and heart disease in animals just as it is in humans," Boston says. "It also means a reduced quality of life - often overweight pets aren't able to be as active or to do the kinds of things an animal with a healthy body condition can."